Radcliffe, Ann The Italian Essays - Romanticism, The Italian

Radcliffe, Ann: "The Italian" Monika Mezyk In Ann Radcliffe's "The Italian", the very first thing that we see described is a veiled woman: "It was in the church of San Lorenzo at Naples, in the year 1758, that Vincentio di Vivaldi first saw Ellena di Rosalba. The sweetness and fine expression of her voice attracted his attention to her figure, which had a distinguished air of delicacy and grace; but her face was concealed in her veil. So much was he fascinated by the voice, that a most painful curiosity was excited as to her countenance, which he fancied must express all the sensibility of character that the modulation of her tones indicated" (5). Even without knowing anything about Gothic elements, this indicates very clearly what the quality and tone of the book are going to be like. Vivaldi's pursuit of the veiled woman is a signal that his is the pursuit of the mysterious, with the certainty that it will be beautiful. This certainly does seem to be a great fascination in the novel; it is a component and often a catalyst for that anxiety which runs throughout. It is this anxiety which causes the heightening of our emotions; our emotions are heightened as we watch the characters' pursuit of the mysterious; and our curiosity is excited more and more until we are nearly begging for its gratification. But Radcliffe heightens our emotions without satisfying our curiosity, or at least not enough. For example, the very first chapter establishes a sense of mystery about the assassin in the Church. The Englishman inquires as much for himself as for us about the assassin. His concern and state of shock invoke our own inquiry into this odd circumstance and then his Italian friend tells him a mystery without actually telling him anything: "'He [the assassin] sought sanctuary here', replied the friar; 'within these walls he may not be hurt'"(2). He makes it clear that there is a story here but that it is long and suspenseful, maybe shocking: "'It is much too long to be related now; that would occupy a week; I have it in writing, and will send you the volume'" (3). What it is exactly, or what the tale is going to be is only hinted at in a very curiosity invoking way: as if it is a secret. Instead of the Englishman and his Italian friend going down to the street caf? and relating the story, the Italian friend says that he will send him something written the following day and then the passage stops. We are tempted, as is the Englishman, by these curious circumstances and yet nothing is revealed to us other that the implication that soon all will be revealed (after a couple hundred pages). What Radcliffe does is that she creates our sensation of terror; she suspends our disbelief that much longer, building our curiosity and our need to know to a brilliant height and then-nothing: the story takes a different turn and gratification is postponed while our expectation and anticipation is increased. This happens in the very beginning passage in which Radcliffe starts "The Italian" by providing just enough information to suck us into her tale and, then, just as we expect pay off, she postpones it a little further while providing just enough information to keep us intrigued. And, before we know it, we, the reader, are entangled in her Gothic quicksand and greedily reading in search of the secrets she buries before our eyes. When Vivaldi rushes into the Villa after the mysterious cloaked figure that has escaped him, he emerges pale: we know something has happened and await his tale but he tells us nothing, he refuses to say anything and, thus, we are left suspended in the wake of mystery. Another example when we are suspended in the wake of mystery occurs when Vivaldi and Paolo are in the dungeon imagining the garments lying on the floor to be moving. We do not find out whether or not these garments belong to someone murdered until the end of the novel; so this incident leaves us in a state of suspense: 'It moves!' exclaimed Paolo; 'I see it move!' as he said which, he started to the opposite

Quotes by Simone de Beauvoir, Feminist, Existentialist

Quotes by Simone de Beauvoir, Feminist, Existentialist Simone de Beauvoir was a writer on feminism and existentialism. She also wrote novels. Her book The Second Sex is a feminist classic. It is based on the idea that, while men and women may have different tendencies, each person is unique, and it is culture which has enforced a uniform set of expectations of what is feminine, as contrasted to what is human which is equated with what is male. Beauvoir argued that women can free themselves, through individual decisions and collective action. Best Quotes One is not born, but rather becomes, a woman. To emancipate woman is to refuse to confine her to the relations she bears to man, not to deny them to her; let her have her independent existence and she will continue none the less to exist to him also; mutually recognizing each other as subject, each will yet remain for the other another. Man is defined as a human being and a woman as a female- whenever she behaves as a human being she is said to imitate the male. This has always been a mans world, and none of the reasons that have been offered in explanation have seemed adequate. Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth. The most sympathetic of men never fully comprehend womans concreted situation. Society, being codified by man, decrees that woman is inferior; she can do away with this inferiority only by destroying the males superiority. When we abolish the slavery of half of humanity, together with the whole system of hypocrisy it implies, then the division of humanity will reveal its genuine significance and the human couple will find its true form. If her functioning as a female is not enough to define woman, if we decline also to explain her through the eternal feminine, and if nevertheless we admit, provisionally, that women do exist, then we must face the question: what is a woman? To catch a husband is an art; to hold him is a job. Few tasks are more like the torture of Sisyphus than housework, with its endless repetition: the clean becomes soiled, the soiled is made clean, over and over, day after day. Defending the truth is not something one does out of a sense of duty or to allay guilt complexes, but is a reward in itself. I tore myself away from the safe comfort of certainties through my love for the truth; and truth rewarded me. Thats what I consider true generosity. You give your all, and yet you always feel as if it costs you nothing. I wish that every human life might be pure transparent freedom. Ones life has value so long as one attributes value to the life of others, by means of love, friendship, indignation and compassion. The word love has by no means the same sense for both sexes, and this is one cause of the serious misunderstandings that divide them. The writer of originality, unless dead, is always shocking, scandalous; novelty disturbs and repels. However gifted an individual is at the outset, if his or her talents cannot be developed because of his or her social condition, because of the surrounding circumstances, these talents will be still-born. To show your true ability is always, in a sense, to surpass the limits of your ability, to go a little beyond them: to dare, to seek, to invent; it is at such a moment that new talents are revealed, discovered, and realized. Since I was 21, I have never been lonely. The opportunities granted to me at the beginning helped me not only to lead a happy life but to be happy in the life I led. I have been aware of my shortcomings and my limits, but I have made the best of them. When I was tormented by what was happening in the world, it was the world I wanted to change, not my place in it. From the hour youre born you begin to die. But between birth and death theres life. Change your life today. Dont gamble on the future, act now, without delay. There is no justification for present existence other than its expansion into an indefinitely open future. If you live long enough, youll see that every victory turns into a defeat. Since it is the Other within us who is old, it is natural that the revelation of our age should come to us from outside- from others. We do not accept it willingly. Retirement may be looked upon either as a prolonged holiday or as a rejection, a being thrown on to the scrap-heap. Life is occupied in both perpetuating itself and in surpassing itself; if all it does is maintain itself, then living is only not dying. It is not in giving life but in risking life that man is raised above the animal; that is why superiority has been accorded in humanity not to the sex that brings forth but to that which kills. Its frightening to think that you mark your children merely by being yourself. It seems unfair. You cant assume the responsibility for everything you do- or dont do. The ideal of happiness has always taken material form in the house, whether cottage or castle. It stands for permanence and separation from the world. Society cares for the individual only so far as he is profitable. In the face of an obstacle which it is impossible to overcome, stubbornness is stupid. One is not born a genius, one becomes a genius. I am incapable of conceiving infinity, and yet I do not accept finity. In itself, homosexuality is as limiting as heterosexuality: the ideal should be to be capable of loving a woman or a man; either, a human being, without feeling fear, restraint, or obligation. All oppression creates a state of war. In order for the artist to have a world to express he must first be situated in this world, oppressed or oppressing, resigned or rebellious, a man among men. Art is an attempt to integrate evil. No matter what happened afterward, nothing would take those moments away from me; nothing has taken them away; they shine in my past with a brilliance that has never been tarnished. [About Liberation Day] Quotes About Simone de Beauvoir She had opened a door for us. – Kate Millett I had learned my own existentialism from her. It was  The Second Sex  that introduced me to that approach to reality and political responsibility... [and] led me to whatever original analysis of womens existence I have been able to contribute. – Betty Friedan I wish her well. She started me out on a road on which Ill keep moving... We need and can trust no other authority than our own personal truth. – Betty Friedan More than any other single human being, shes responsible for the current international womens movement. – Gloria Steinem

15 Must-Have Items for Great Gatsby Fans

15 Must-Have Items for Great Gatsby Fans SAT / ACT Prep Online Guides and Tips We all have a friend who’s a huge fan of F. Scott Fitzgerald’s The Great Gatsby. Honestly, calling them a â€Å"huge fan† might be an understatement, since you know your friend would go back into a burning house to save their Gatsby book collection! (We might be â€Å"that friend,† honestly.) So what could be better than surprising the Gatsby fan in your life with some special Great Gatsby swag? Nothing, of course! After all, as Fitzgerald writes in the book, â€Å"Let us learn to show our friendship for a man when he is alive and not after he is dead.† And listen: we totally advocate treating yourself to a little something while you’re at it, too. So without further ado, here are the best gifts you can buy for any Gatsby superfan! #1: A Beautiful Copy of The Great Gatsby with an Art Deco Cover This edition of The Great Gatsby from Paper Mill Press is a must-have for any Gatsby fan. Its gorgeous cover captures the decadence of 1920s art deco decor while also suggesting the darkness hidden in the pages within. And who wouldn’t want more Jazz Age flair on their bookshelf? Any Gatsby fan would be proud to add this edition to their collection! Click here to buy. #2: The Luscious, Decadent Movie Adaptation by Baz Luhrmann Okay, okay: everyone has their favorite movie version of The Great Gatsby. We’ve gotta admit, though: Baz Luhrmann’s 2013 adaptation is our favorite. Not only does it have an amazing cast featuring Leonardo DiCaprio, Carey Mulligan, and Tobey Maguire, Luhrmann captures the decadence of the Jazz Age perfectly. The only problem with getting a Gatsby fan this movie is that they may never want to watch anything else. Click here to buy. #3: The Amazing, Jazzy Movie Soundtrack If you’re going to buy The Great Gatsby movie, you absolutely have to buy the soundtrack, too! Anton Monsted, the music supervisor for the film, said that he wanted the soundtrack to be a â€Å"blend† of â€Å"music that is very true to the period of the movie’s setting in 1922 and the music of today.† As a result, the movie soundtrack combines a blend of contemporary beats, jazzy melodies, and powerhouse vocals from Beyoncà ©, Jay-Z, and Sia. All you have to do is queue this album up and pop on some headphones, and you’re transported straight to one of Gatsby’s garden parties. It’s honestly the next best thing to actually being in East Egg. Click here to buy. #4: A Beautiful Poster Featuring The Great Gatsby’s Most Famous Line Wall art is a great way to add a little bit of Gatsby-inspired class to any room. That’s why we love this poster from Poster Foundry that lays out The Great Gatsby’s last line in beautiful typography. If you put it in a classy, eye-catching silver frame, it’s sure to become the focal piece of your decor. Click here to buy. #5: A Gatsby Inspired Candle That Smells Like Rain Can you ever have too many candles? (Answer: nope!) This handmade candle is the perfect way to bring feeling of a rainy day in Long Island right into your living room. For best results, we recommend lighting this candle, queueing up some rainy day sounds on your phone, and curling up under a warm blanket with your favorite copy of The Great Gatsby. We can’t think of a better way to spend an afternoon! Click here to buy. #6: A Sleek Three-Piece Suit that Would Make Gatsby Jealous As any Gatsby fan knows, the world of the book is all about appearances. That’s why a sharp, 1920s-inspired suit is the perfect gift! The one we’ve chosen is an affordable option that incorporates the Jazz Age’s signature three-piece style with a more modern silhouette. Couple this look with a snazzy wingtip oxford, and you’ll give Jay Gatsby himself a run for his money. If you prefer women’s wear, don’t worry: we’ve got you covered, too. Click here to buy. #7: A Perfect Dress for Any of Gatsby’s Parties We’re not going to beat around the bush: 1920s dresses are beyond major. So what could be better than buying an art deco dress for the glam Gatsby fan in your life? And boy, did we find the best. Dress. Ever. This Metme Flapper Dress flapper dress says it’s for prom, but we think you could wear it anywhere. (We would wear it everywhere, since we’d never want to take it off. Ever.) It’s got everything you could want: sparkles! Color options! Fringe! And it even has a 4.5 star rating from almost 500 reviews on Amazon. Couple it with this replica of Carey Mulligan’s headband from the movie, and you’ll look like you just stepped out of a speakeasy. Can you tell we’re in love? The glamorous Gatsby fan in your life will be, too! Click here to buy. #8: A Set of Art Deco Earrings for Everyday Cosplay Maybe you’re a bit more subtle in your fashion and would rather give a nod to your Gatsby love rather than going all-out. That’s what jewelry is for! You can add a little Jazz Age pop to your existing wardrobe by sporting a pair of very excellent art deco earrings. Couple it with the matching necklace for a bold statement look that says you don’t need no Gatsby in your life to have gorgeous things. (Shade intended, Daisy. Shade intended.) Click here to buy. #9: A Cool Sweatshirt Featuring The Great Gatsby’s Original Cover Maybe you’re into a more â€Å"vintage casual† look. Well, we have the perfect thing for you: a cozy Gatsby sweatshirt from Out of Print. It’s perfect for wearing while you’re snuggled up with a good book, but it’s cool enough to throw on before you head out the door, too. And just like The Great Gatsby itself, a good sweatshirt never goes out of style.We especially love that it features the book’s original cover, which tells the world that you’ve been a Gatsbyfan for a long time. Click here to buy. #10: A Saucy Gatsby-Inspired T-Shirt That Would Make Daisy Proud When you love somethinglike, really love somethingyou’re always on the lookout for other superfans like yourself. The best way to find those kindred spirits is to wear a shirt that only real enthusiasts will get. This Gatsby-inspired t-shirt is just the trick, since you’ll only get the joke if you’ve read the book. This shirt made us laugh...that is, until we started sobbing. Click here to buy. #: A Book About Why the Great Gatsby Still Rocks Gatsby fans have probably read the book tons of times, and since Fitzgerald is long gone, there’s no hope for a sequel. So what’s a fan to do?! Read book about the book, obviously. Enter: So We Read On: How The Great Gatsby Came to Be and Why It Endures by Maureen Corrigan. This is a perfect gift for anyone who’s sad they won’t get more stories about Nick, Gatsby, and Daisy, and wants to learn more about the impact of their favorite book on the world at large. Corrigan also talks about her own love for Gatsby, which is sure to resonate with any Gatsby lover. Click here to buy. #12: Art Deco Pillows That Will Make Your House Feel Like a Speakeasy As you know, The Great Gatsby is all about ambiance. Bring a little bit of that decadence into your room with these awesome gilded throw pillows. The black and white, art deco design give them a Roaring 20s feel. If you really want to capture that speakeasy vibe, add a few Edison bulb lamps and a luxurious rug, too. But fair warning: once your place looks this good, you might never leave the house again! Click here to buy. #13: A Retro Pocket Watch Like Nick’s to Signal Your Social Aspirations One of the things that jumped out to us about Nick’s wardrobe in the Baz Luhrmann movie is the amazing pocket watch that he has clipped to his vest. (It’s a fabulous detail that only a true Gatsby fan would notice.) So we scoured the internet to find a vintage-inspired pocket watch sure to impress even the most persnickety Gatsby lover. This retro watch combines an antique finish with Jazz Age-inspired design to create the perfect statement piece for any snazzy wardrobe. Featuring a glass and alloy construction, you’ll feel just like Nick when you whip this out of your pocket to check the time. Click here to buy. #14: A Modern, Gender-Swapped Retelling of The Great Gatsby That Will Leave You Wanting More When we stumbled acrossthis YA, gender-bent, LGBTQ retelling of The Great Gatsby written by Sara Benincasa, we knew we had to add it to our list. Benincasa is amazing: she’s a stand-up comedian, writer, actress, and Gatsby superfan. Her book, Great, tells the story of Naomi Rye, a teenage girl who’s spending the summer in the Hamptons with her socialite mother. Naomi expects to be bored out of her mind, but she soon finds herself fascinated by her neighbor, Jacinta, a popular girl known for her lavish parties. Before she knows it, Naomi is drawn into Jacinta’s circle and finds that Jacinta has some dark secrets of her own. This book will give any Gatsby fan a fresh perspective on the original story, and Benincasa includes so many nods to Fitzgerald’s original book that reading Great is like being on a literary treasure hunt. That’s why we think Great is the perfect gift for anyone looking for a modern, inclusive version of The Great Gatsby to sink their teeth into. Click here to buy. #15: A Lipstick in An Authentic Jazz Age Color to Make It Clear What You’re About Our last choice for this list might just be our favorite one. Besamà © Cosmetics is a makeup brand focused on honoring â€Å"the style, spirit, and sensibility of female beauty. â€Å" They specialize in recreating vintage makeup using modern, cruelty-free ingredients. They’re also fanatical about getting the colors and formulations right in all their products, including their 1922 blood red lipstick. This color is historically accurate, packs a visual punch, and is flattering for all skin tones! Even better, reviewers say that the lipstick stays in place and has mega staying power. It’s the perfect way for a Gatsby fan to experience an authentic piece of the Jazz Age while keeping their makeup game on point, too! Click here to buy. Now What? One of the best things about The Great Gatsby is how it captures the decadence of the Jazz Age. If you wish you could live in the 1920s, this post will teach you everything you need to know about the period. Movie adaptations are a hot topic for book nerds, and The Great Gatsby has been adapted for film three different times. (We included one adaptation in our list above!) Here’s a comparison of all three movies...and feel free to chime in with your opinion in the comments. The last line of The Great Gatsby is one of the most famous in all of literature. It reads: â€Å"So we beat on, boats against the current, borne back ceaselessly into the past.† But what does that mean, exactly? Click here to learn more about the last line and how it helps us understand the meaning of the book These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links PrepScholar may receive a commission. Have friends who also need help with test prep? Share this article! Tweet Ashley Robinson About the Author Ashley Sufflà © Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Transnational Movements and Ideologies Essay Example | Topics and Well Written Essays - 1250 words

Transnational Movements and Ideologies - Essay Example Civil unrest and internal conflicts threatens the calm in most Arab countries such as Syria, Egypt owing to disunity exerted by the activities of the Islamic movements, each of the Arab nations comprise of different ethnic and cultural values with unique tribal makeup. Each of these tribes has different preferences with regard to governance and community demands. As such, the groups form movements with unique goals and objectives regardless of the ideology adopted. The goals range from demand for various social freedoms such as speech, religion among others to national recognition. Most are the times that the movements are at war with each other following differences that emerge over supremacy. The major concern lies with the tension created among citizens resulting in clashes within the Arab states. The high levels of polarisation in the countries have seen loss of lives, destruction of property among other social and economic consequences. Civil unrest has been demonstrated in vari ous Arab countries such as Egypt, Libya, Syria following the wide spread Arab uprising. For instance, Syria is entangled in a civil war from January to April 2012 after mass protests seeking to establish political reforms. The evolution of Islam to a political front has seen growing radicalisation and extremism among the masses calling for reforms. This has been seen as the democratisation of the Arab world, which has deepened erosion of governance triggering the aforementioned Arab uprisings. These creates a concern among Arab states on the role of religion in politics and in an effort to separate the two, rifts emerge among those seeking to maintain the status quo and those seeking reforms. As such, the governance by the elite is threatened by the notion of a harmonious existence of Islam and democracy, which has seen different reactions to the same (Rubin 412). For instance, the government Turkey has been in the forefront to promote tolerance and address socio-economic issues such as unemployment. This is seen as a move to curb the radicalisation of transnational movements and the proliferation of related ideologies in the country. The extent of radicalisation, organisation, and funding of the transnational movements may see calls for independence. This is especially so with political groups that set up military organisation to assert their control over a region. As such, the affected country is faced with calls for cessation and recognition of independence of the regi on failure to which, rebellion and violence may result. The onset of the 2012 Tuareg Rebellion in Mali sought to emulate the Arab uprising, but resulted in a coup d'etat in March 2012 (BBC). The conflict has seen the rebel group declare independence from Mali and demand recognition in spite of rejection by the African Union and the European Union. This has seen sustained conflicts in the affected countries, and should independence be granted; other movements may emerge to claim

The Bill of Rights and the 14th Amendment Essay

The Bill of Rights and the 14th Amendment - Essay Example Further, the 14th amendment will also be considered and discussed as a means of providing a greater degree of equality, citizenship, and fairness under the Constitution and the law. The most cited of these ten amendments is naturally the first. As a fundamental right of the citizen, the first amendment gives the right to freedom of speech, press, religion, and petition. From a societal perspective, this is the amendment that, perhaps more than any other, allows for the continual growth and development of the American society based upon the premise of the enumerated freedoms. As freedom of religion, press, speech, and petition are guaranteed as a fundamental right which cannot and should not be infringed, the ability of the citizen to express a degree of self determination that would otherwise not be possible under a different code of ethics or laws is actionable (Kayman 324). Naturally, as with all the Bill of Rights and further amendments to the Constitution, each of these is given by means of entrusting the citizen not to break any law in the practice or implementation of these rights and privileges. The second of the ten amendments relates to the right to keep and bear arms. This hotly debated issue comes to the forefro nt of the political and societal discourse as acts of horrific gun violence bring out the anti-gun and pro-gun forces to a nearly seasonal battle royal in which both camps argue over the true meaning of the second amendment and how it relates to our current cultural reality (Case Law 1). With the exception of some key restraints being placed on the ownership and use of automatic weapons and a few regulations concerning what defines a handgun and what defines a rifle, the interpretation of this amendment has been historically quite liberal. In this way, American society has seen that, as with the other amendments in the Bill of Rights, the judiciary is keen on upholding the original intent, as best they see it, of the framers. Although it receives little attention, the third amendment which is included in the Bill of Rights is nonetheless important. Whereas the colonies experienced great hardship during the Revolutionary War period as well as before with relation to being required to quarter and provide sustenance to British Redcoats, the framers sought to enumerate upon the rights of the populace with regards to being required to provide material support for the military. Accordingly, this amendment secures the rights of the citizen against imposition by the military or the government in both time of peace and time of war with relation to providing quarter for soldiers and/or other military personnel. Socially, this amendment has experienced little growth and/or development due to the fact that the need of the government to require such an imposition of its citizens has been limited. The fourth amendment is infinitely more complex than the others which have heretofore been discussed. This fourth amendment states that the rights of the citizen to be free in their house, person, papers, and effects.

The fast food industry

The fast food industry INTRODUCTION In the fast food industry, nothing comes close to McDonalds as this company has stamped its mark as one of the leading fast food chains in its industry. Founded back in 1955 by Ray Kroc, who single handedly opened the first McDonalds in Des Plaines, Illinois. Though Kroc died in the year 1984, his contribution and success still remains thus making him a legend. That was considered as a stepping stone for the restaurant as it has since then grew into one of the largest fast food chains in the world. As of today, McDonalds has over 30000 restaurants world wide in over 100 countries serving up to approximately 47 million customers daily. McDonalds has successful stamp its mark especially in Asian countries like Japan, Thailand, and Malaysia where it has monopolized the fast food industry. Out of all the McDonald restaurants in the world, 70% of them are owned by independent businessman and woman due to its popularity and high demand making it worth while for investment purposes. Since t he corporation had make such a big profit out of this fast food chain, it is now heading not just one but a few other restaurants such as Aroma Cafà ©, Boston Market, Chipotle Mexican Grill, and Donatos Pizza. Demands for McDonalds are higher in foreign countries outside U.S.A thus causing the corporation to open the restaurant as much as four times more than in the U.S.A. This is due to the fact that foreign countries contributed to more than half of the turnover yearly. MCDONALDS INTERNATIONAL MARKETING MIX STRATEGIES Product McDonalds corporate try to redesign its different of products to adapt to the local needs to achieving economies of scale. McDonalds has studies the difference of culture in whole world. For example India country, beef is not served to the India. Indians are religious sensitive and most of Indians are vegetarian. So, McDonalds are served only chicken or fish and 100 percentage of vegetarian menu. Meat and vegetarian meals are provided in separate areas of the restaurant because this is religious of laws to prepare vegetarians and meat-caters. McDonalds is serving â€Å"Chicken Maharaja Mac† and â€Å"McVeggie† meal in India. For other instance Malaysia country, Malaysia is a Muslim country, so McDonalds do not served pork. McDonalds are served chicken or fish or beef. Malaysians likes to eat hot and spicy foods as well. So, McDonald is serving â€Å"Ayam Goreng McD† and â€Å"Spicy Chicken McDeluxe†. Besides that, they are serving beef too. â€Å"BigMac† and â€Å"Quarter Pounder with Cheese† are popular meal McDonalds outlets in Malaysia. Overall, McDonalds in general serves a rather wide variety of food considering the fact that it differs in certain countries for example, the Quarter Pounder Beef Burger is not served in India. This is to help satisfy the needs of everyone with different taste in food, thus attracting more customers to the restaurant. McDonalds also focuses a lot on the happy meals which are meant for children, each happy meal purchased entitles the child to a free toy. This proves vital as it can help in the sales revenue of the restaurant and also attract more family oriented customers to the restaurant. Branding A successful brand building can make its corporate becomes successful and defeated the stronger competitors. David (2001) states that ‘the Profit Impact of Marketing Strategy project shows that return on investment is related to a brands share of the market: bigger brands yield higher returns than smaller brands. Everyone knew that Coca-Cola is the most famous beverage in the world. McDonalds are severed the global brands soft drink, so it is will increase the reputations McDonalds. Both of corporations are getting benefits and making profitable. So, brand image may effect on product life cycle. Price Malaysias economic is better than India. India is lack of technology and purchasing power status is lower than Malaysia. So, that McDonalds has charged the different price in between Malaysia and India. Stuart et al. (2010) stated that exchange rate is influenced by a range of complex forces in the foreign exchange markets and may not accurately reflect the purchasing power of one countrys currency in another country. Malaysias standard living is higher than India. So that Malaysians have higher incomes and purchasing power compare to the Indians. McDonalds think that consumers purchasing power is limited and attract more customers affordable to buy their meals, so that McDonalds had charged the different price in different countries. For example, â€Å"McChicken† is a general set meal sells in McDonalds every country. McDonalds are selling â€Å"McChicken† worth RM 6.10 in Malaysia. Compared in India, McDonalds only sell this meal Rupee 65, convert to Ringgit Malaysia is RM 4.75. Besides that, McDonalds are also attracting its customers with lunch packages at affordable rates, for example in Malaysia, McDonalds lunch package such as â€Å"McValue Lunch† is a limited to a time from 12pm to 3pm at a price range from RM 5.95 making it affordable for everyone compared to the usual RM 9.50 price. This lunch package is mainly to attract students and office workers as the lunch hour in Malaysia for office workers are standardize from the time of 12pm to 2pm and students also finish classes at 12pm making it convenient for everyone to drop by and have lunch. Promotion Technology transfers are the most important to the national and international businesses. Advertising can make McDonalds more efficient to the host countries. For example Malaysia country, Most of Malaysians are have own a televisions. So that McDonalds focus the technology infrastructure of the Malaysia to promote its products by TV commercials. McDonalds also promote its product through by magazines, brochures and newspapers. McDonalds are trying to redesign new products many times to satisfy customers need and finally provided â€Å"Weekday Breakfast Special† and â€Å"McValue Lunch†. McDonalds also will provide a special set meal â€Å"Prosperity Burger† only for the Chinese New Year festive season in Malaysia. Indias standard living is lower than Malaysia. India country is lack of technology. So, McDonalds to promote its product most of times using by billboards and leaflets. McDonalds are shifted from â€Å"McDonalds mein hai kuch baat† to â€Å"To aaj McDonalds ho jaaye†. The reason changed is encouraging Indian customers to visit McDonalds more often with their family and enjoy their time out. It is create awareness to attract more customers visit McDonalds. In general, McDonalds have used promotion as a way of getting customers attention to get what they want or what is being promoted. Customers will then be encouraged to buy the item as actions taken by customers are usually sufficient in terms of purchases. Promotions, usually being advertise on billboards, cinemas and television all have one purpose, which is to obtain awareness from viewers and making sure they remember it. Place Placement, also known as distribution channel is very important for the international marketers. It is affected the product is available to the customer at the right place, at the right time and in the right quantity and price. For example, Malaysia is a technology country. Most of Malaysians are busy working. They have no enough time to have their breakfast and lunch. So McDonalds are located â€Å"Drive-Thru† to make easier availability for providing product and services to the customers. It can help Malaysians to save time and money too. For instance, India is a country which lack technology due to low economic status. Most of Indians are having transportation problems. So, Indian can have McDonalds meals through by â€Å"McDelivery† system. It could easy delivery products to the India customers. In Malaysia, McDonald franchises have become a common investment among local businessman and woman as more restaurants have been set up in most towns and major cities. Every McDonald restaurant has been strategically set up in Malaysia as it only takes the corner lot of every shop lot. This allows the restaurant to occupy more space thus attracting more attention from passerbys. Some franchises also occupy a small building of its own with a private parking bay and drive through accessibility. On the other hand, most McDonald restaurants are also equipped with WIFI services thus allowing customers to enjoy their meals while surfing the internet or working on their assignments. This proves vital as it is an attraction to many customers especially younger generation people. SUGGESTIONS Due to the recent economic crisis and recession, it has affected many companies and organizations, both in the private and public sector. Standardize its food range world wide McDonalds should prepare future market strategies in order to face any unforeseen circumstances that might happen to the company. In my opinion, McDonalds should standardize its food range world wide as this can fulfill customers satisfaction, in terms of variety and flavour. For example, the McDonalds franchise in Malaysia and in India both have different range of food. McDonalds in India are served â€Å"McVeggie† and served â€Å"Ayam Goreng McD† in Malaysia. These prove that meals in India are more vegetable based meals. This can be due to the fact that probably the demand for vegetables are more compared to meat in India. Nevertheless, by standardizing the meals served in both countries. So that, Malaysian can enjoy the â€Å"McVeggie† meal and Indian can enjoy â€Å"Ayam Goreng McD†. Both of meals are represent both countries culture. This will be able to attract more customers as the variety of food has increased in order to fulfill customers satisfaction and both of countries people can know their cultural each other. Expanding Worldwide Networks McDonalds should be also expanding its network as this will help the company gain profit. McDonalds franchises are situated in almost every country in the world. The company should expand the franchise to the rural areas such as small towns and suburbs making it easier for the rural people to enjoy its services and foods. This can prove vital in increasing the profit of McDonalds as there are still many small towns and villages which are yet to be developed. Prior to this, the economic and political status of McDonalds in the countries will be strengthened thus gaining popularity among the rural areas. For example of small town have not McDonalds restaurant yet such as Sandakan and Tawau in Sabah areas. Serving the Best Balancing and Healthy Fast Food Many people around the world enjoy consuming fast food and equal amount of people are suffering and dying because of the same reason. The reason is simply because fast food is processed food and has a lot of preservatives such as salt, sugar, spices, and oil. These preservatives if consumed excessively can result in various health problems such as diabetes, and high blood pressure. Various types of food sold in McDonalds for example French fries and nuggets both have excessive oil added in the process which can be very fattening which can lead to obesity which is dangerous to human health. Many consumers especially in the U.S are suffering from obesity and other diseases due to the consumption of too much fast food. This will result in a drop in sales and slower growth rate of the restaurant thus preventing the company from making a profit due to a drop in demand and sales. In order to rectify this problem, and bringing profit to the company, McDonalds should reduce preservatives add ed in making their food for example, reduction of oil in the process of cooking their food. On the other hand, the restaurant should also have quality control over their food and beverages by making sure that all ingredients are equally added and not excessively. CONCLUSION From the above paragraphs, we can conclude that McDonalds is truly an ambitious corporation in terms of future planning, market strategies and other ideas thus making it one of the leading companies and fast food chain in the world. Based on the qualities the restaurant has, it is no doubt that the restaurant has proven that in order to be successful in the fast food industry, the company should build up good relationships with the franchisor, franchisee, as well as the supplier as this proves to be vital in this line of business as McDonalds can be taken as an example. However, certain points have been listed out as suggestions for the company to improve further in terms of products and services. By using international marketing mix, the restaurant is able to adopt in different countries in terms of politics, economics, social culture, and technology. This can prove vital for McDonalds Corporation as different countries have different backgrounds. Nevertheless, McDonalds still remai ns on top of the charts in the fast food sector in spite of the recent economic crisis. REFERENCE: Walker, Jr. et al., 1999. Marketing Strategy Planning and Implementation.3rd ed. United States: McGraw-Hill. David, J., 2001. 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Case of McDonalds India Launch. [Online].Available from:http://www.scribd.com/doc/2303069/Case-McDonalds-India-Launch [cited 03 December 2009] McDonalds Malaysia. Menu Items.[Online].Available from:http://www.mcdonalds.com.my/ourfood/alacarte.asp [cited 03 December 2009]  · iFranchise Malaysia. McDonalds Franchise Business Opportunity. [Online].Available from: http://www.ifranchisemalaysia.com/mcdonalds-franchise-business-opportunity.html [cited 04 December 2009] Slinky, C., 2009. Marketing Plan of McDonalds 7ps. [Online].Available from:http://www.scribd.com/doc/19212964/Marketing-Plan-of-Mcdonalds-7-ps [cited 04 December 2009] Amit, R., 2008. McDonalds India Launch. [Online].Available from:http://www.slideshare.net/rangnekar/mcdonalds-india-launch-presentation [cited 05 December 2009] Abhishek, B. et al., 2009. Marketing Mix of McDonalds India. [Online]. Available from:http://www.scribd.com/doc/13142703/Marketing-MixMcdonalds-India [cited 05 December 2009] McDonalds Malaysia. Mission and Vision.[Online].Available from:http://www.mcdonalds.com.my/abtus/corpinfo/mission.asp [cited 06 December 2009]

Of Mice and Me Essay

Of mice and men is a Film about life in a ranch, well done, with a low budget but with a lot of creativity. The directors are Gary Since and Horton Foot, Since plays an important part in the film as George. The other main actors are John Malcovich as Lenny and Sherlin Flynn as Curley’s wife. Very good actors and know how to interpret each characters. Curley’s wife has a very low profile in comparison with the book. Well the film starts when they escape from weed because they think Lenny raped a girl. They go to a ranch to work. There is a guy named Curly who hates big guys like Lenny, he has a wife who likes to flirt with men at the ranch. Curly has a fight with Lenny and Lenny breaks Curley’s hand. They say he caught it in a machine. Gorge and Lenny tell Candy about their dream and they decide to do it together. Lenny is playing with a pup and he realizes its dead, suddenly Curley’s wife gets in they start talking and she says to him to touch her hare. He dose it so hard she starts to scream and Lenny gets nervous and he ends up killing her. He runs away. Candy tells the guys and they go and look for Lenny. Gorge arrives first and while he is telling him their dream he kills him. The part of Lenny its grate. The actor was perfectly chosen in the physical part and its interpretation as Lenny it’s just like I imagined in the book. The part of George was good but not perfect. In the book talks a lot and has a very tight relationship with slim and he treats Lenny very badly in the film he is more quiet and more gentile with Lenny. I personally did not like Curley’s wife. In the book they describe her like a tart. She likes to where fancy dresses and feathers. In the film she is more reserved and less flirty. The music and lights play a major part in the film. For example the sins in the bunk house are always dark, with very little light in the middle of the bunk house. A very good example of music it’s when George is running to the pool at the ending they put nervous music because George its nervous, that makes a big effect in the audience. The novel is a protest novel with deep content but in the feel this is not so clear. The film could represent these themes in a better way if Curley’s wife was more of a tart or if crooks part was the same as in the book, longer and expressing more resentment feelings. I would recommend this film only for people who read the book because it helps to understand many aspects but for people who did not red it could be very slow and boring. This film it’s good only as a complement of the book. It’s good to rescue the actuation of John Malcovich who did a brilliant part and the good music and light effects.